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SEO

08/12/2019​

07/22/2019​

07/08/2019​

  • We are ranking for some blog articles, but low rank:

06/24/2019​

ACTION ITEMS:

  • June 3rd, 2019 there was a core search algorithm update. Since then we have lost ~2K indexed pages:

Also a spike in 404 errors:

Mostly website.com. Ben still needs to fix.

  • We have 351 errors on How-to schema:

Others are 'Valid with warnings' - we have none that are Valid:

  • Also have errors on Product schema markup:

ACTION ITEMS:

  • Search console errors fix
  • Final speed improvements
  • Cranking out soft aliases
  • All language translations
  • 2 tutorials/sprint
  • Emilie to sync with Dionisse on pulling keyword reports for top 50 tutorial landers.
  • Cranking out new tutorials.
  • 8,889 pages indexed now.
  • Search impressions started trending back up after significant drop; now they're trending back down.
  • 56 'Submitted URL not found (404)' errors for website.com pages
  • 9 'Soft 404' errors:

  • Redirect error for:

  • Organic traffic comparison

  • Pages with most organic traffic (so far in Q2):

Prioritized list of errors: https://docs.google.com/spreadsheets/d/1f9UHSw5nbmi1QYCm6PFk3OnaDO0UXZx1Gz6PkkooYUk/edit?ts=5cfa8af7#gid=1751574095

05/13/2019​

  • 8135 pages indexed.
  • No improvement in tutorial landing page speed so far:

  • Prioritize caching tutorial landing pages - they need to load faster. Sessions are tanking since we embedded standalone.
  • Schemas are up on the /plugins pages.
  • 7337 pages indexed.
  • Add 'blocks' to landing pages for WordPress instead of 'plugins'.
  • How do we get into 'blocks' listing on WordPress plugin directory?

03/18/2019​

  • Move to Cloudflare - will help with speed.
  • Tutorial pages will load much faster if we can cache them.
  • Looking at integrating standalone and tutorial pages this sprint.
  • Schemas being added to plugin pages - need to figure out which one (Product?).
  • Need to keep an eye on rich snippets.
  • Number of indexed pages is up to 7105 (since the Google 'Valentine's Day' update).

03/04/2019​

  • Focus on speed
  • Exclude iframe platforms from sitemap
  • Implement noindex (https://support.google.com/webmasters/answer/93710) for Valid with warnings.
  • A/B test changing title/meta description for tutorials pages to improve CTR.
  • Emilie and Josh having a call with Eric tomorrow
    • Qns:
      • What are rich results vs web light results?
      • Why did we lose them?
      • Why are not all of our pages in our sitemap being indexed?
      • What are best practices for setting up A/B tests for titles/meta descriptions?

02/18/2019​

  • Schema is in first draft
  • Mobile speed - image launch was done last sprint
  • Standalone is usable on mobile
  • Emilie looking into phase 2 of paid ads (Emilie to sync with Josh)
  • Ben updated locale on sitemap, still have issue with valid URLS
  • Ben fixed missing title tags
  • Ben to double check /privacy + /terms
  • Need to figure out why our indexed and submitted in sitemap is only 2316 and not ~9000 URLs. Talk to a consultant - Emilie and Josh to get on a couple of calls.

02/04/2019​

  • help.powr.io now exists
  • Schema for tutorial pages being added this sprint (TechArticle + HowTo schema).
  • Mobile speed optimizations being worked on by Praneeta - some updates being launched this sprint
  • Making standalone usable on mobile - Kelsey is getting it live this sprint
  • Emilie looking into 'form' paid ads this sprint opportunity (look at volume for feature-specific searches).
  • Ben to look at errors on console and work on fixing with Eng - mostly soft 404s.
  • Tutorial pages are being indexed but not submitted in site map - needs investigation. Ben to look into updating locale in sitemap (currently 2.3K valid URLs; 5.55K excluded).
  • Ben to look into missing title tags.
  • Add /privacy and /terms to robots.txt file
  • What happened in October that made impressions go down in search? What made impressions go up in July 2018? Emilie volunteers.

01/07/2019​

Putting Help Center on our domain:

  • Ben looked in to getting Help Center on our own domain.
  • Would be help.powr.io/hc
  • Alternative would be to use their API to build our own stuff dynamically but would require a lot more work
  • Ben has more research to do to figure out how hard this would be. If it's ~1 day to implement a subdomain, then we can do it and test it.
  • Using the API would become a multi-week project and uncertain of impact on SEO - time sink, too may edge-cases.
  • Would have to ensure whatever solution we use has canonical links and not considered as duplicate content.
  • Old links would still work and would be redirected automatically.

Low hanging Engineering fixes made, there are cards for everything else

Emilie and Juwan having a kick off meeting on improving conversion to upgrade on tutorial pages

Emilie to add paid ads task to next sprint around 'Form'. Investigate what it would take to get an ROI (pricing model etc.). Goal is to see if we can get a decent CTR.

Airtable re-scored.

​

12/10/2018​

Airtable list was ranked last week

ACTIONS FOR WEEK 3:

12/03/2018​

ACTIONS FOR WEEK 2:

11/26/2018​

Defining success:

  • how many users have we previously converted through SEO?

https://docs.google.com/document/d/1lsE5iqITxwGx1M2jw_LDFAyX8PAxC5e2zd1tiNKgqrY/edit

ACTIONS FOR WEEK 1:

STEP 1:

  • Fix the broken things!
  • Josh to run reports (site audit) and prioritize

STEP 2:

  • Can we start directing links better? Consolidation
  • Soft aliases - how are those doing?
  • Redirecting zendesk article traffic?
  • We have four indexes:
    • / (homepage)
    • /blog
    • /plugins
    • /tutorials
    • /plugins/[app_type]

For each index, Ben + Ivan to look at:

  • Total impressions
  • Conversions to sign up
  • Conversions to upgrade
  • Bounce rate

Impressions/conversions data: https://docs.google.com/spreadsheets/d/1eiUzmvfm5j2G8MKM7F3TKuJte8_3PFHvs2zdivdaABY/edit?usp=sharing

(Templates Updates on Dec 3, 2018 to filter for Organic Search) Each of the links below will generate the settings for each report in google analytics. These can then be found in the Custom Report section . Make sure you select POWr Home > POWR Home > All Web Site Data as your view.

STEP 3:

  • Emilie to look at interesting terms - opportunity
  • If we rank 1/2/3 for these search terms what does that mean?
  • Form - volume around form/impressions/CPC
    • Payment forms

Current research: https://docs.google.com/spreadsheets/d/1MepCFx3z2-jcEVmYNOwGvkpIuAI4m8uJKtywCWucUF0/edit#gid=1794316306

STEP 4:

  • Tyrone to look at highest volume on knowledge-base articles.
  • Look at top 20 articles on Zendesk.

Tyrone's data: https://docs.google.com/spreadsheets/d/1KbRIaJKUuCY3m34huq1yw8zh5KW85iWj3-vNVJ76TgY/edit#gid=0