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Social Media Posting Guidelines

Facebook

Frequency: 1-2 times per day What to post: Questions, images, articles, blog posts, & videos Character limit: 63,206 When to post: 7 AM - 12 PM

Image Sizes: Profile 180 x 180 px Cover 851 x 310 px Event 500 x 262 px Post Image 1200 x 630 px

Post tips:

  • Be conversational and intentional
  • Ask questions
  • Respond to comments on your post
  • Post videos
  • Avoid lengthy posts
  • Be more relationation/friendly than businesslike
  • More here!

Twitter

Frequency: 1-5 times per day What to post: Events, articles (lists, how-to), blog posts, & tips (productivity, inspiration, creativity, etc.) Character limit: 280 When to post: 12 PM, 3 PM, 5 PM, & 6 PM

Image Sizes: Profile 200 x 200 px Cover 1500 x 500 px Post Image 1024 x 512 px

Post tips:

  • Use Keywords
  • Use hashtags
  • Give shout-outs/credit to authors of content you shareAspirational
  • Content (advice, instructions, tips, etc.)
  • Inspirational content (How to, steps, creativity, guides, etc.)
  • Use Images (feel free to include more than one image in a tweet)
  • Tag our location (San Francisco)
  • Reply to comments on your post (be relational and engage in conversations around your post)
  • More here!

Hashtag Examples: #ecommerce #plugins #seo #marketing #webdesign #tips #business #wordpress #website #store #commerce #guide #download #magento #startup #(days of the week tags - i.e. #mondaymotivation) #ecommercestore

LinkedIn

Frequency: 1 time per day What to post: Jobs, company news, & professional content Character limit: 700 When to post:** **7 - 8 AM, 12 PM, & 5 - 6 PM

Image Sizes: Profile 400 x 400 px Cover 1584 x 396 px Post Image 520 x 320 px

Post tips:

  • Make your titles between 40 and 49 characters long
  • Use images in your posts
  • Avoid video and multimedia
  • Use "How-to" and List-Style Headlines
  • Don’t ask questions
  • Do share explanations (How To Be A Brilliant Wizard)
  • More here!