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Optimizing Images

Images should be optimized for the blog and for social media.

Once your draft has been approved, it’s time to optimize images.

*Note: your banner image should look attractive on any screen.

  • Open your image in PhotoShop
  • In the top Nav bar, select Image⟶Image Size

  • Set the width to 2000 px (the height should automatically configure appropriately), and select Okay.

  • Now, select File in your top Nav and select Export⟶Save for Web Legacy

  • If the image is a vector, you’ll want to save as a PNG-24. If it’s a photo, save as a JPEG High. Select Save.

  • Save your banner image as [Blog Name]-Banner

Blog Images​

Follow the same steps for banner images, except you'll set the image size to 780px.

*Note: Don't forget to save actual photos as JPEGs and vector images as PNGs.