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Step 4 - QA

*Make sure EVERY SINGLE item has been checked off this list before publishing an email. If an edit is made, go back through each of the steps.*

Step 1​

  1. Is your email layout correct?
  2. Are there any typos?
  3. Has the image/GIF been optimized?
  4. Has the email been tested in Litmus? Does it look good in all email clients?
  5. Have you checked the layout on mobile? Does the layout look as expected?

Step 2​

Make sure you're logged in to POWr:

  1. Do all the links take you to the expected location?
  2. Are images clickable and do they take you to the expected location?
  3. Do all the buttons take you to the expected location?
  4. Does the unsubscribe link work?
  5. Are any discounts/promotions/credits correctly applied?

Step 3​

Log out of POWr (testing that 'friendly forward is enabled):

  1. Do all the links take you to the expected location?
  2. Are images clickable and do they take you to the expected location?
  3. Do all the buttons take you to the expected location?
  4. Does the unsubscribe link work?
  5. Are any discounts/promotions/credits correctly applied?

Step 4​

  1. Are the sending queries correct?
  2. Have you excluded any necessary platforms? ECWID MUST BE EXCLUDED FROM ALL CAMPAIGN EMAILS.
  3. Have you excluded free/trial apps (if necessary)?
  4. Are the delays correct?
  5. Is the sender displaying correctly (NOT [email protected], we want it to display a name)
  6. Has an engineer checked your SQL?

If the answer to all of these is YES, you are ready to push live.

*ALWAYS ping the Support channel after email updates are made so that they are aware and can look out for any issues.*

Testing on Production​

  1. Send a test email from www.powr.io/admin/powr-mail-marketing.
  2. Send Litmus test:

Specify the email address you would like to send a test email to

  1. Send a test email to [email protected]
  2. Go to Litmus.com and login as Ben (LastPass login).
  3. Check how the email looks in different clients.
  4. Correct any necessary issues.