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Creating a new blog post

  1. Write your draft in a Google doc.
  2. Analyze your headline in Sharethrough. Aim for above average engagement and impression scores.
  3. Select appropriate images from either Unsplash or Pexels.
  4. Add photos into the google doc draft
  5. Have a member of the Marketing team proofread before formatting in blog editor.
  6. Make sure to add your draft into the Marketing Folder → Blogs → POWr Blog
  7. If you’re writing a guest piece, you’ll save it in the Marketing Folder →Blogs →{name of company blog is being written for}.
  8. If writing a guest blog that will not be used on POWr, make sure to add Google Analytics tracking params to any links back to a powr.io domain using the campaign URL builder:
  • Website URL = the URL you're linking back to in a guest blog
  • Campaign Source = where the post is being published
  • Campaign Medium = guest blog
  • Campaign Content = blog title

MAKE SURE YOU USE ALL LOWER CASE

Adding Content to POWr Blog Editor​

  • To create a new blog post, you’ll need to be signed into your POWr account.
  • Go to powr.io/blog/new -- this will prompt a new blog post.
  • Fill in the Blog Info & Meta section
  • Skip the Blog Email section.

Copy your word content (not the images) and right click in the Blog Content section and select Paste and Match Style

Optimizing Images​

Once your draft has been approved, it’s time to optimize images.

Banner Image: *Note: your banner image should look attractive on any screen.

  • Open your image in PhotoShop
  • In the top Nav bar, select Image⟶Image Size

  • Set the width to 2000 px (the height should automatically configure appropriately), and select Okay.

  • Now, select File in your top Nav and select Export⟶Save for Web Legacy

  • If the image is a vector, you’ll want to save as a PNG-24. If it’s a photo, save as a JPEG High. Select Save.

  • Save your banner image as [Blog Name]-Banner

  • Go to AWS
  • Login using joshmaymedia login in LastPass
  • Select the 'blog' bucket within 'powr' and upload your images

  • Set the image to Public

  • Copy the image url and paste into the blog editor

Optimizing Blog Images​

  • Open the image in PhotoShop and follow the steps for the banner, except you will be setting the width to 780 px.
  • *Note: You won’t need to add these images to AWS.
  • In the blog editor, select the image icon and choose the image you want to upload.

Once you’ve pasted in your text and images, begin formatting the article.

  • For main header text, use Header 2.
  • For sub-header text, use Header 3.

  • If you have small sub-lists, use the numbered list or bullet formatting options

  • Make sure all of your images are centered (if you’re including image captions, use Italics and center beneath the images).

*Note: Only select _Blog Visible to Public? and Feature in Blog Teaser_ the day you’re publishing the article. NEVER select the last checkbox (Send Email notification to subscribers? WARNING: Will send emails to subscribers when saved!)!

  • Once you’ve finished formatting the article, scroll to the bottom of the page and select Save.

Great job! You’ve created a blog post!