Higher Yearly Discount

SUMMARY:

It’s now more prominently advertised that users can save $ by switching to a yearly plan.

However, saving just 10% doesn’t seem that enticing.

Can we get more people on a yearly plan by making the default discount slightly higher?

Hypothesis:

The number of yearly upgrades in the test group (15%) will be slightly higher than in the control group. The number of overall upgrades will be higher, too.

SPECS:

Scenario: Logged out user enters A/B test

Given a logged out user

When the user visits powr.io/pricing, powr.io/business, or the pricing table on /plugins/{app_type}/standalone

Then the user should enter the A/B test default_yearly_discount

And fall into group control or default_15

Scenario: Logged in user enters A/B test

Given a logged in user with no active pro_subscriptions and no active user_notifications

When the user visits powr.io/pricing, powr.io/business, or the pricing table on /plugins/{app_type}/standalone

Then the user should enter the A/B test default_yearly_discount

And fall into group control or default_15

Scenario: User in control group visits pricing

Given a user in A/B group “control” visits the pricing table

When the user looks at the pricing

Then the yearly pricing should be (monthly pricing * 12) - 10%

Scenario: User in default_15 group visits pricing

Given a user in A/B group “default_15” visits the pricing table

When the user looks at the pricing

Then the yearly pricing should be (monthly pricing * 12) - 15%

And the monthly pricing should be the same as what group “control” is seeing

Scenario: Control sees 10% off in “Switch to Yearly” banner

Given a user in the A/B test “default_yearly_discount” is in group “control”

When the user sees the .js-yearly-promo-banner banner on a page

Then the banner should say “🎈Switch to a yearly subscription and save 10% for a year!”

Scenario: default_15 sees 15% off in “Switch to Yearly” banner

Given a user in the A/B test “default_yearly_discount” is in group “default_15”

When the user sees the .js-yearly-promo-banner banner on a page

Then the banner should say “🎈Switch to a yearly subscription and save 15% for a year!”