Major project updates criteria

Major project updates should be those that significantly impact our KPIs and metrics. These will help guide our interpretation of historical data by providing mile markers as we release major or breaking changes.

Examples:

• New app launching to the public for the first time (one major update per launch)
• Missing data that impacts multiple dashboards that will be referenced for years
• Significant changes in pricing structure (e.g. feature based to usage based)
  • Freefall on P1 app_type(s)
  • LTD launches (like Appsumo)
• New platform deep integrations (more than a listing)
• Large overhauled app launch (something we anticipate significantly impacting performance metrics for that app_type)
• Major changes to landing pages that are anticipated to impact their performance